Privacy Policy

  1. Introduction

At Novel Art & Frames, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect your data in accordance with the Protection of Personal Information Act (POPIA) and other applicable data protection laws of South Africa.

By using our website, you consent to the collection and use of your personal information as outlined in this policy.

  1. Information We Collect

We may collect the following types of information when you interact with our website or make a purchase:

  • Personal details: name, contact number, email address, and delivery/billing addresses.
  • Payment details: such as partial credit card or banking information (processed securely via our third-party payment gateway — we do not store full card details).
  • Account information: login credentials, communication preferences, and purchase history.
  • Website usage data: including IP address, browser type, and browsing behavior, collected via cookies or analytics tools.
  1. How We Use Your Information

Your information is used for the following legitimate purposes:

  • To process, fulfil, and deliver your orders.
  • To communicate with you regarding your purchases, support requests, or inquiries.
  • To improve our products, services, and user experience.
  • To send order confirmations, invoices, and shipping updates.
  • To comply with legal and regulatory requirements.
  • To send you marketing communications (only where you have provided consent).
  1. Protection of Personal Information

We take appropriate technical and organisational measures to safeguard your personal information against unauthorised access, loss, misuse, or disclosure.

Our systems are hosted on secure servers, and all payments are processed through trusted and encrypted third-party payment providers.

Only authorised personnel who require access for business purposes may handle your personal information, and they are bound by strict confidentiality agreements.

  1. Sharing of Information

We do not sell, rent, or trade your personal information.
However, we may share it with trusted third parties only when necessary to:

  • Fulfil and deliver your order (e.g., couriers, logistics providers).
  • Process payments securely.
  • Comply with legal obligations or respond to lawful requests from authorities.

All third-party service providers are required to maintain the same level of data protection and confidentiality that we uphold.

  1. Cookies and Website Analytics

Our website uses cookies and analytical tools to improve your browsing experience and understand user preferences.

Cookies help us remember your login details, shopping cart contents, and browsing behavior.
You can choose to disable cookies in your browser settings; however, this may affect some website functionality.

  1. Data Retention

We retain your personal information only for as long as it is necessary to fulfil the purpose for which it was collected or as required by law (e.g., financial record-keeping and compliance).

  1. Your Rights

Under POPIA, you have the right to:

  • Access the personal information we hold about you.
  • Request corrections or updates to your information.
  • Object to the processing of your information for marketing purposes.
  • Request deletion of your information where legally permissible.

You may exercise these rights by contacting us directly at info

  1. Marketing Communication

We may occasionally send you newsletters or promotional offers if you have opted in to receive them.
You can opt out at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

  1. Third-Party Links

Our website may contain links to third-party websites.
Please note that we are not responsible for the privacy practices or content of those external sites. We encourage you to review their policies before providing any personal information.

  1. Updates to This Policy

We may update or amend this Privacy Policy periodically.
The latest version will always be available on our website, and by continuing to use our services, you agree to the updated terms.

  1. Contact Information

If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please contact us:

Novel Art & Frames
Email: marcus
Tel: 031 327 5300
Address:152 Magwaza Maphalala Street ( Gale Street), Umbilo, Durban, 4001